about
the story
It began in 2014 with a single Riso machine and a graphic designer’s obsession with the blank page.
We took our cue from Lewis Carroll’s Through the Looking Glass, where the White Queen said to Alice: “Why, sometimes I’ve believed as many as six impossible things before breakfast.”
The best ideas (the 'impossible' ones) often start with a blank page and a good pen. So, start each day by writing a new chapter before breakfast.
process
We take a considered design approach to sustainable stationery, crafting tools—from the paper to the pen—that inspire everyday tasks. From our studio in Clerkenwell, we champion a new perspective on craft, combining responsible materials with transparent processes.
studio shop
Think of it as a bakery for paper. Separated only by a glass wall, you can watch fresh batches of notebooks being crafted just meters from where you sit. Come browse the full range, test our writing tools, and enjoy a pour-over coffee.
your world, on a desk
Your desk is its own world. Amidst the chaos of the everyday, stationery might be the smallest thing in it, but it holds the biggest potential. With the right tools, the possibilities are endless, and your next chapter begins.